That wonderful chap Mark Freeman, the first creative in mobile.

If you were fortunate enough to see my fellow Movement-er (or should it be Mover?) Mark Freeman's standing-ovation-worthy talk at IAB Engage for Mobile (note: IAB membership required for this link, but not for this one) then you are certainly a much better person because of it.

At the post-event schmoozing Mark was collared by Ewan MacLeod and asked a bit more about his views on mobile and the current compulsion for apps.

So if you didn't see the talk, or aren't an IAB member, you can still feel the warm afterglow generated by just listening to the great man by checking out his vox-pop here: http://www.mobiledeveloper.tv/2010/07/23/episode-211-the-smartphone-obsession-mark-freeman-of-movement/.